Bournemouth Fit Body Boot Camp Ltd, founded by the current owner in 2011, provides a series of fitness training programs, principally but not exclusively targeted at the female market, aimed at weight loss, strength and fitness. Revenue is generated by way of a monthly subscription model.
Customer loyalty is strong, with many subscribing for 2-3 years, and much of new business is generated by word of mouth and referral, although significant effort has been invested in developing an effective social media marketing program.
The business operates out of a 2 storey leased premises not far from Bournemouth University with an 1800 sq ft ground floor main boot camp training area and a 1200 sq ft free weights area for strength camp on the first floor.
The vendor now only works in the business a few hours per week, with the classes run by a group of self employed trainers, who would be keen to remain with the business when it is sold.
There are significant further development opportunities for the business, including broadening the scope of the classes to other population groups, such as older age training programs, kid boot camps etc and also to incorporate nutrition programs. There is also a small retail area which could be expanded significantly.
The business generates a turnover of around £175,000 delivering earnings before owner drawings of £80,000. This could be further increased if the purchaser were a fitness instructor and wished to run some of the training courses themselves.
Please do not contact the vendor directly. The business is being marketed by [Web Link Censored] and enquiries should be directed to them, quoting reference SMSB/BOOT.
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